Samuel Hill (00:00.994)
Hello everyone, and welcome to another Mind What Matters, the podcast where we talk about what’s on our minds and look at data security through the lens of having just a little bit of fun with it.

My name is Samuel Hill. I lead product marketing here at MIND, and I’m thrilled today to be joined again by my cohost, the counterpart. There are more words I could use to describe him, but I’ll save those for private company. Landen Brown, the Field CTO here at MIND. How are you, bud?

Landen Brown (00:26.65)
I’m doing fantastic, Sam. Happy Friday.

Samuel Hill (00:29.048)
Happy Friday. We have a lot to talk about today. There’s a lot happening in the cybersecurity world. One of the major events on the cybersecurity calendar is coming up very soon, next week in fact, RSA Conference.

To help us talk about this conference and all of the fun that’s going to be had, or avoided, depending on your personality, I wanted to bring in Jimmy Tsang. He’s the Chief Marketing Officer here at MIND.

Jimmy, I know you’ve been neck deep in planning RSA, so I’m excited for your perspective. But first, let’s talk about what’s on your mind.

So Landen, starting with you, what’s on your mind this week?

Landen Brown (01:10.49)
What’s on my mind this week is watching geopolitics across the world really impact the cyber domain across the stack.

We have data loss events happening across the industry. We have endpoint security events, network events and cloud events. It seems like every time geopolitics drive an increase in global tension, we see that same rise reflected in the cyber ecosystem.

It highlights how intertwined all of this really is across the globe and why we should all be on our toes, giving real thought to how we’re protecting our organizations.

So top of mind for me, especially going into RSA, is being able to share the value of what we do as a company, make a positive impact and hopefully leave things a little safer than we found them.

Samuel Hill (01:53.966)
Yeah, I completely agree. War is something none of us want, and now it carries a digital component that we have to account for as well.

Hopefully we’ll see some good answers coming out of RSA next week as the industry comes together.

Jimmy, what about you, what’s on your mind?

Jimmy Tsang (02:15.727)
Yeah, I have two things leading up to RSA.

One is our Israeli colleagues who are currently in a war zone. Unfortunately, some of them won’t be able to make it to RSA next week, which is tough. We’re focused on their safety first.

The second is the details of next week. We have some big, exciting things planned for RSA, and making sure everything comes together and that our customers and prospects have a great experience, that’s what’s top of mind for me.

Samuel Hill (02:53.428)
I can imagine the checklist is long, lots of details to finalize. But I’m excited to see it all come together.

For me, what’s on my mind is a Trader Joe’s near the Moscone Center. Where I live, there aren’t any Trader Joe’s nearby. So every time I’m in a city that has one, my wife sends me with a list.

Have you guys had the Speculoos cookie butter from Trader Joe’s? It’s life changing. Jimmy, I highly recommend it. Maybe stick to one serving if you can, but it’s incredible.

So I’m looking forward to picking up that list while we’re in San Francisco.

Jimmy Tsang (03:47.639)
We’ve actually had a few Trader Joe’s open up near us recently, even though we already had a couple. So we’re not lacking in Trader Joe’s.

Landen Brown (03:56.57)
Sam, you’ve experienced this too, I have five kids. Every time my wife goes to Trader Joe’s and there’s something viral, we have to buy extra. That’s the justification for bringing home five jars of cookie butter instead of one.

And Trader Joe’s is just down the road from us, but it still feels urgent every time.

Samuel Hill (04:27.853)
You guys are lucky. That’s abundance. I might just start sending you my list.

Do your Trader Joe’s have the hidden stuffed animal for kids to find?

Jimmy Tsang (04:46.657)
Yeah, like a little scavenger hunt.

Samuel Hill (04:49.781)
Exactly. If kids find it, they get a lollipop. At least that’s how it’s worked where I’ve been.

Jimmy Tsang (05:02.767)
Yeah, I remember doing that when my kids were younger.

Samuel Hill (05:14.253)
Pro tip, if you find it first and hide it, your kids will search the whole store for hours.

Landen Brown (05:20.862)
I like that strategy.

Samuel Hill (05:25.245)
Alright, let’s dive into what’s shaping the cybersecurity world as we mind the headlines.

The first story is about Stryker, a large medical device company. Their entire operation came to a halt after a cyberattack locked employees out of endpoint devices.

Landen, you’ve been tracking this. What’s happening and what can we learn?

Landen Brown (06:02.925)
You’d think there’s always something new in these breaches, but this one followed a familiar pattern.

Attackers compromised an open admin account, created their own privileged access and ended up locking and deleting around 80,000 machines. That’s massive, almost irreparable damage.

It reinforces fundamentals, MFA, phishing awareness and basic access controls. But it also highlights something deeper. Sometimes attackers aren’t just after data, they want real, operational disruption.

Incidents like this are warning signs. There’s still a lot of vulnerability and, frankly, some complacency. This could happen elsewhere. It raises the bar for all of us.

Samuel Hill (07:39.501)
Jimmy, from your perspective, this impacts physical operations across the business. What does that say about where we are as an industry?

Jimmy Tsang (08:05.411)
It aligns with what we’ve seen from nation-state activity for years. Whether it’s disrupting infrastructure or targeting businesses, the goal is to interrupt economic activity.

This isn’t new, but the scale and frequency are increasing. And now, with global conflict, we’re seeing more of it. It’s not just physical warfare anymore, it’s digital as well.

Samuel Hill (09:11.222)
Right, the playbook hasn’t changed, but the scale and speed have. And maybe the intent has shifted too, from financial gain to disruption.

That’s something defenders need to keep front of mind.

Landen Brown (09:49.71)
And it’s getting easier. We’re seeing nation states leverage AI agents at scale. That lowers the barrier.

It’s going to get harder to defend. The question of whether defenders or attackers have the advantage is still open.

Samuel Hill (10:29.942)
Let’s shift to RSA.

Jimmy, from a marketing perspective, this is a major investment. How are you thinking about it?

Jimmy Tsang (11:35.651)
RSA is one of the Super Bowls of cybersecurity. Customers, partners, analysts and media all come together to understand trends and innovation.

For us, it’s about showing where MIND is as a company. Last year we were an Innovation Sandbox finalist. This year is our first booth, so we’re building on that momentum.

Our theme is a business class upgrade on the journey to Stress-Free DLP. The booth reflects that, an airplane, business class experience.

We’re in South Expo, booth 1835. Look for the big yellow MIND sign.

Samuel Hill (13:37.238)
Landen, from a CISO perspective, there’s tension between signal and noise. How are CISOs approaching RSA?

Landen Brown (13:46.5)
There’s definitely fatigue. Everyone is talking about AI. Most are using similar underlying technology.

What CISOs care about is outcomes. What actually changes for them. Vendors who can clearly show that will stand out.

Otherwise, it’s noise.

Samuel Hill (15:19.731)
Jimmy, what do you want security leaders to walk away with after visiting the MIND booth?

Jimmy Tsang (15:38.095)
Experience.

We want people to see MIND firsthand. When they do, the value becomes clear quickly.

We’ve seen customers describe it as almost immediate impact. It becomes a cornerstone of their data security program. That’s what we want people to feel.

Samuel Hill (17:27.941)
Let’s close with a quick reflection. What did you learn today?

Jimmy?

Jimmy Tsang (28:43.981)
How much detail and coordination goes into RSA, especially with logistics. It’s a reminder to plan ahead and stay patient.

Landen Brown (29:25.261)
Two things.

One, the effort behind events like this and the importance of brand resonance.

Two, I now know exactly where to shop for Sam’s Christmas gifts, Trader Joe’s.

Samuel Hill (29:52.988)
What I took away is how valuable it is to bring this community together.

There’s a lot happening globally, and not everyone can be there this year. That makes the opportunity to connect even more meaningful.

Take advantage of it. Meet people. Learn something. Or don’t, it’s your week.

For Jimmy Tsang and Landen Brown, I’m Samuel Hill. That’s all for now.